A logo forms a vital part of brand development. It creates an identity for your brand; an identity that is common among your clients, competitors, suppliers and investors. However, designing a logo is not a walk in the park. It calls for inspiration and creativity. Every element of the logo needs to be accounted for, including the choice of font, the color, images, and how detailed or minimalistic it should be. There is the risk of getting unnoticed when you do too little on your logo. In contrast, there is also the risk of overdoing the logo, so much that the message is missed. So what makes a logo get noticed?
If we are being technical, a logo is said to be noticeable if a client makes a decision of choosing or trying out your product or service based on their understanding of the logo. To achieve this, the logo needs to be relevant to a broad aspect of factors. The logo needs to relate to the kind of business you are running. Clients notice logos that insinuate the kind of product or service being offered. Otherwise, it would be just another random image craving their attention. Additionally, the logo also has to be in harmony with the company theme color, name or vision.
This cannot be stressed enough. For a logo to get noticed, it needs to be clearly viewed or read from a distance and gain instant recognition. Legibility is unique across different logo designs. One logo could have a single image that gives it instant recognition, such as the Apple logo. Others could consist of acronyms, like Hewlett Packard’s ‘HP’. Others prefer having a logotype like Coca-Cola and CNN. The trick is to command recognition by itself, such as how an icon tells you which mobile app you are about to view, even without reading the name of the app.
Technology keeps changing each year. So do graphic design trends. The timeliness of a logo relates to its adaptability to improvement whenever needed, without losing the familiarity it has built with its market. Many companies continually re-design their logos from the initial traditional look. Other logos simply don’t age. A logo will remain noticeable if it does not look outdated when compared with the competitor’s.
A company will probably use its logo across a range of materials, including its products, the packaging, letterhead, business card, official seal and promotional materials such as billboards and posters. A versatile logo gets noticed across any platform it is used. It should adapt well to any material, surface, color and material without losing its relevance.
Every business person wants to use a logo that automatically sells their business without being confused for a competitor’s. While the logos of different companies in the same industry may have some minor similarities, the inspiration behind the logo should be what sets yours apart from the rest.
Designing a logo is crucial, as it should reflect what your business is about in a relevant, legible, versatile, unique and timely manner. It pays to seek a pre-made logo from established graphic designers such as Logo Is Us to ensure it remains noticeable across different markets.