A tagline is an important part of your business identity. Usually, the tagline appears alongside your custom logo and its role is to help reinforce your brand to the masses. In many instances, the tagline is often confused (and even interchanged) with slogans. However, unlike slogans that can change with different campaigns or products, your tagline is permanent. For this reason, it is important to choose a tagline that will withstand the test of time. Here are a few tips to help you with that.
What is your business all about?
One way to come up with a tagline to go on your logo is to base it on what your business will be involved in. For example, if you are starting a supermarket and you’re all about offering the best prices in the market, you could base your tagline on that. After all, the low prices you will be offering are what will differentiate you from your competitors and attract clients. In that case, you could choose a tagline such as “We have unbeatable prices”.
What are your products or services?
You can also base your tagline on the particular products or services that you plan to dabble in. Doing so enables anyone who sees your designer logo to immediately understand what your business does. For example, if you plan to establish a car dealership, you could choose a tagline that says “We have your next car”. Right off the bat anyone that sees your logo, be it on a t-shirt or on a business card, will understand what your business offers.
Who is your target audience?
Another great way to go about it when coming up with a great tagline is to think about who your target audience is. That is, who will be your main customers? You can then incorporate that particular demographic onto your tagline. For example, if you want to open a fitness center, you could have a tagline that says “Muscles and Health”. That way, when people that fit in that category see your logo, they will know that your business caters to them.
What’s the driving idea behind your business?
A common concept for taglines is to apply the idea or dream behind your business. This is a powerful way to rally your potential customers and create a strong brand. Such taglines bring your target audience together and endear them to your business. A good example of such a tagline is “just do it” by NIKE.
Putting your business name on the tagline
Last but not least, you may decide to add your business name to the tagline. For example, if you have a transport business called XYZ, you could have a tagline that says “XYZ will get you there”. Having your business name on the tagline helps to explain what the business does. It also boosts your brand identity by championing your business’ name recognition.
At Logo Is Us we have unique ready-made logos for sale. As you purchase your logo you’ll be given a chance to add your tagline. And using the ideas above you can easily come up with a lasting tagline that will validate your logo and your business for ages to come. Do you have your tagline ready?