Designing a company logo can prove to be challenging for many. A good logo needs to be relevant to your business, timely, simple and relatable. It also facilitates company branding, which is important for creating a reputable company image. Businesspersons that are unfamiliar with the concept of logo creation are advised to seek consultation from professional logo creators. Logo creators are able to guide you every step of the way when creating a company logo and brand image.
There are two types of logo creators; freelancers and established logo companies. Which is better between the two? Let’s see below:
Rights to use
One of the most important aspects of getting a business logo is earning the exclusive rights of using it. Freelances may not have the proper channel to acquiring such rights through trademarks and copyrights. Established companies, on the other hand, have a wide variety of predesigned logos, which, upon customization, are trademarked specifically for you and deleted from the database. An established company also gives you the source file of the logo in order to ensure originality.
Established companies have greater access to finances than freelancers. This gives them the upper hand when it comes to resources. A freelancer may have one or two computers to work with, which may slow down the progress due to machine downtime. Established companies have a pool of resources that they can tap when creating pre-designed logo ideas for clients, such as hiring logo creators that exclusively work in agency capacity with the company.
Freelancers often wait for the client to approach them in order to understand how best to design a company logo for them. After all, you have the branding idea that the freelance logo creator relies on to design the logo. It therefore takes a longer process to bring your logo idea into a reality. Established companies on the other hand, have a pool of vetted designers that constantly create pre-designed and customizable logos. All it takes is a simple survey of available logos in your field of interest and a little customization to make the logo relevant to your business.
Freelance logo creators often prefer creating a logo from the client’s perspective. They wait for the client’s input and build up from there. While there is nothing wrong with this, coming up with an inspiration for a logo could prove to be challenging. Established companies on the other hand have a pool of pre-designed logo designs that you can source inspiration from. You get to choose pre-designed logos from a variety of fields such as technology, medicine, food industry, etc. The good news is, they are highly customizable to blend in with your brand idea.
It is as clear as day that one is better off working with an established company compared to freelancers. Logo Is Us is one such established company. We have a wide catalog of pre-designed logo concepts and ideas that you get to choose and own exclusive rights to it. Talk to us to kick start the journey towards a reliable logo and brand identity.