Over time you may realize that your once brilliant custom logo design has lost its luster and is in dire need of a ‘refresh’. It could be that the logo is old and you need a newer one. It could be that your current logo no longer represents the brand that your business has evolved to become or something similar. Either way, this is nothing to be worried about as it happens all the time. What you’ll need to decide now is whether you want to rebrand your old logo or simply get a new one. Which is the better option?
Typically, it’s easier to rebrand an existing logo than it is to create a new one. However, with the advent of online logo marketplaces, this is really not the case. This is especially so with ready made logos for sale online. Ready-made logos are already designed and are just waiting to be purchased. You search for a logo that catches your eye, customize it to your liking and you’re done. However, if you’re rebranding you may have to re-evaluate and discuss with your team about new fonts, colors, designs and what not. That will tend to complicate the process.
You may not have all the time when making this decision. Maybe you need the ‘new’ logos printed on letterheads, invoices, and merchandise within a few days. Here the ball could go either way. It all depends on how you go about the process. Rebranding an existing logo should typically take a shorter time because it’s the easier option. However, getting a new logo can even take a shorter time period if you purchase a pre design logo that’s already prepared. However, if you decide to create a new logo from scratch with your designer, that could take much longer.
Again, things could swing either way here as well. Just because rebranding an existing logo is easier doesn’t necessarily mean it’s cheap. Your designer could charge you the same rate for the work. That would actually make refreshing your old logo relatively more expensive than acquiring a new one. Alternatively, if you don’t have the original files for your old logo, that could duplicate the workload of rebranding it and thereby make it more expensive. However, if you do have the original logo files, rebranding should be cheaper, especially if you use the same designer who created the logo for you.
But all the same, new logos are not that expensive today and you could get one online for a steal.
Which is more effective – rebranding an existing logo or getting a new one? This depends on a number of critical factors. With rebranding you have more control over the raw creative process but with acquiring a brand new logo you have more choice because you are not tied to the old logo whatsoever. You can take a completely new direction and choose from the thousands of logos on sale online. As for which logo will work better, that depends on the final product itself and not the process through which it was acquired.
At Logo Is Us we can help you acquire an effective new logo with ease and affordably, and we have logos for all types of businesses. Check out our catalogue today.