Logos don’t have to last forever, even if they are still usable. They are like business names or cars or houses. They can be changed or updated if they no longer fit the purpose they were first envisioned for. That’s why there is such a thing as rebranding your custom logo. Big and small businesses alike have done it. And so can your business. Some of the big brands that have rebranded their logos include MacDonald’s and Volkswagen. If you are wondering whether it’s time to rebrand your logo here are some factors you should consider.
Does your logo feel old or outdated?
What was once a trendy logo in the 80’s 90’s or early 2000’s may today feel outdated. An outdated logo has lost touch with time. Everything else in the world has moved forward except for the logo. Businesses change owners, employees, locations, and lots of other things. They are evolving entities. And as such, your logo needs to evolve as well in order to represent a true picture of what your business is today, not back when it was created 10, 20, or 30 years ago. And even if your business has remained the same, a fresh, newer logo is likely look better than an old one.
Does your logo still represent what your company does?
Businesses can change lanes and shift from doing one thing to doing something completely different. If your business is no longer doing what it was intended to do when the logo was created then it definitely needs to rebrand its logo. This will give you a chance to put in place a new logo that shows the change. For example, your business could have started as a cargo transport company and is now a moving company. Or maybe your business used to deal in residential homes but now handles commercial property; you could rebrand your logo to show that shift. How else will people know that the nature of your brand has changed? A new logo will tell everyone that you’re a different company now. And the new logo could perhaps depict what the new business now is.
Is your logo still competitive among other brands?
Last but not least you have to consider whether your logo is competitive in the market. Your logo is a big part of your brand image. It needs to be noticeable, inviting, and exciting. If your competitors have logos that are doing a better job at this then perhaps you do need to rebrand yours. A new swanky rebranded logo can help your business turn a new page and rebrand altogether as a business. This could even help you attract a whole new demographic of clients that you were not capturing before, e.g. children, the female population, teens, religious people, the blue collar population, etc.
Some logos work fine just the way they are and do not need to be rebranded. However, should you feel that it’s time for a change, Logo Is Us can help you get a new logo and rebrand your business. We have predesigned logos for all industries just waiting to be picked and customized.