As a new business owner, creating a unique identity is among the most critical decisions you have to make. A business logo acts as both a mirror that reflects what your business is all about, and as a sigil that commands recognition even in unchartered territories. However, not everyone knows how to go about when choosing a logo. So let us break the process down for you.
- Envision the identity you want
A logo is meant to give you recognition with your potential clients, suppliers, competitors, investors and regulators in your industry. Envisioning the identity you want your business to have helps to narrow down your options when choosing a logo.
- Do your homework
Choosing a logo involves more than picking an image and editing it. It needs to have a certain standard of uniqueness, such that a client is able to recognize your product from the rest in the market. Conduct some research to see the kind of logos your competition is using. This gives you an idea of what experienced parties in your field trust, what you like, and what you do not want for your logo. It also acts as a comparison tool to ensure your idea of a logo is not too similar to what’s already out there.
- Think of your audience
The industry you are in acts as a compass to direct you. For instance, a kids’ product or service should have a colorful and friendly logo. If you are into the fast food business, you may want a logo that clearly represents a dining setup or a meal. Additionally, remember that your audience want to be intrigued, not bombarded with a congested logo. Keep it simple and elegant.
- Visual representation
Creating a visual representation of your logo brings the idea into concept. A simple pre-made gives you the leeway to decide the style of your logo. It could be abstract, a single letter, an image, a blend of both or a splash of color here and there. Let your imagination do the creation. Once you have an idea of what the logo looks like, you can start breaking it down.
Even the most successful companies out there consulted from professional graphic designers. You can choose between seeking consultation from a freelance graphic designer or an established graphics consultation company. Professional input matters. Graphic designers are able to tell you if the ‘dress fits the occasion’. They are also in a better position to give you feedback on how modern or old-fashioned your logo is. Additionally, a graphic designer is able to simulate how the logo will look like on your product, the packaging, letter heads, business cards and company seal. They can then guide you on making the necessary adjustments to the color, font, image and wording.
Choosing a logo can be challenging. However, at Logo Is Us, the process is as simple as ABC. You just need to log onto our site and choose from the many pre-made logos we have already created. It’s that easy!