One of the most important attributes of a good business logo is timeliness. It’s the relativity of the logo to current practices, trends and norms. In this post we look at 5 companies that recently rebranded their logos by virtue of timeliness.
The famous submarine sandwiches and salads fast food franchise has for years been known for its white and yellow logotype that had a bottle-green outline. In the wake of poor sales in the year 2015 and the arrest of the longtime Subway spokesperson Jared Fogle, the franchise saw it necessary to rebrand its logo in 2016 to reflect “a new commitment, bold move and fresh start”. By the first quarter of 2017, all subway outlets were rocking a new bright yellow and green logotype with an updated typography and minimalistic look. The logo maintained its famous arrows, but refreshed its design to have a curved S shape monogram which reflects Subway’s tech division; Subway-Digital.
The Facebook subsidiary company, Instagram, debuted in 2010 with an old-school looking brown camera icon. Six years later, it boasted exceptional growth with an average of over 400 million users posting an average of 80 million photos every day. On realizing the potential Instagram possesses, a rebrand was in order together with the debut of sub-brands like boomerang, layouts and the recent video-focused IGTV. Instagram dropped the vintage camera logo for a flattened materialistic logo with a red-blue gradient.
McDonald’s is among the most famous fast food companies in the world. From 1960 to date, McDonald’s has been universally recognized with the famous golden arches that form a giant letter “M”. The company is no stranger to rebranding, as it has over the years slightly updated an element or two of its logo to ensure timeliness and modernity. 2016 was however the biggest overhaul in years. The fast food franchise updated both their packaging and their store designs. The new packaging is done by an agency boxer, which updated the brown bags with a huge shuffled and multicolored ‘McDonald’s’ logotype on the front and back. The famous golden arches have moved to the side. Additionally, the fast food company introduced branded back-pack carriers with straw-like straps. They are part of a marketing campaign meant to act as mobile billboards.
12 years ago, Huffpost debuted into the news scene as The Huffington Post; the world’s first digital-only news company. It used a green ‘The Huffington Post’ logotype with a white background for its logo since its incorporation, until the exit of its founder, Arianna Huffington in 2016. The Huffington Post rebranded itself to ‘Huffpost’ with a modern san serif font logotype in white, with a black background. The green color that had always been the organization’s color palette was given a fresh look as two green slashes at either end of the ‘Huffpost’ logotype.
There is more to Mozilla than the ‘Firefox’ browser entity that many have come to be familiar with. Mozilla was founded in 2003 as ‘Mozilla Corporation’; a non-profit organization dedicated to running the open source project that developed the Firefox browser. Since incorporation, Mozilla had a red ‘Mozilla corporation’ logotype as its primary logo, until last year when it rebranded from ‘Mozilla corporation’ to a fresh new ‘Moz://a’ logotype. The new logo replaced the ‘illa’ with internet URL entities ‘://’ to signify their fresh stand, “we stand for the internet”.
Logo rebranding has its expenses, as well as risks of coming out as unfamiliar to the audience. The larger the brand, the more expensive a rebranding campaign is. Luckily for you, Logo Is Us creates bold and timeless logos that will never require a refresh or a rebrand.