Companies, big and small, invest in developing a unique image for their businesses. As clients, we are treated to an ‘optic buffet’ as companies design and redesign their logos in a bid to stand out from the rest. We present you 10 award-winning logos under different categories.
Category – Simple Overlays
Color overlays can create a beautiful blend with rich details. MasterCard is a global leading payments and technology company. For its logo, it uses simple yet elegant red and orange circles that infuse into each other in a beautiful umber overlay. It represents universal use.
Category – Text boxes
Mozilla currently uses a textbox logotype depicted as “moz://a”. Notice the “illa” is replaced by internet URL entities “://”. It is not only clever, but also relative to what the company is all about; a leader in internet software development.
Category – Color Split
The search giant, Google, is known for its red, orange, green and blue colors. Google’s animated logotype has a one-letter variation “G” which comes with all of Google’s colors arranged in a progressive manner that is hard to miss.
4. Swarovski Crystal
Category – Fade
Swarovski, a leading glass jewelry company, uses a black swan silhouette with a faded tail. Not only is it thoughtful, but also relatable as the faded swan tail represents the grace that a swan shows as it floats on water. For a jewelry company, Swarovski manages to illustrate what they stand for; grace and elegance.
Category – Simplistic
Apple’s famous logo of an apple with a bite taken out of it is arguably one of the most famous logos in the world today. The tech giant keeps it illustrative and simple. Additionally, the logo fits the company name, which clearly executes its intended purpose; graphically creating an identity for a company named ‘Apple”.
Category – Black and White
Black and white are considered dull colors. In a world that is highly polychromatic, a black and white logo could come off as reserved, sometimes outdated. Sportswear company Nike, however, manages to face the storm and come out with the best black and white logo. It uses a simple black swoosh designed by Carolyn Davidson, who was a Portland Student at the time.
Category – Micro lines
Woolen industry WoolMark uses a logo with simple lines to form five elegant crisscrossed black bands which form the image of a skein of wool. The micro-line logo manages to create an illustrative image of what WoolMark is all about.
Category – Illustrative
Cloud computing company, Dropbox, uses an updated logo with a blue box abstract logo. The logo hits the nail on the head by illustratively showing an open box for storing all your files. The blue choice of color represents the sky, as Dropbox is a cloud service.
Category – Doubles
Women’s lifestyle company, Roxy, cleverly uses double graphics for its logo. A silhouette of two hands forming a heart shape in a double graphic depicts elegance and represents women’s wellbeing.
10. Reykjavik Fashion Festival
Category – Monogram
Reykjavik Fashion Festival uses an elegant and memorable monogram logo with topsy-turvy initials that illustrate fashion.
The award winning logos were well thought of, as they manage to stay relevant and relatable while creating an image for the company they represent. And you too can own an award-winning logo from us.